Taco Bell, Starbucks and more brands look to generate revenue/festive buzz with non-food merchandise
Special Christmas menus featuring peppermint, gingerbread and hot chocolate flavors are nothing new, however some restaurant chains are going beyond festive limited-edition food and drinks to sell branded merchandise for stuffing stockings and to get the most marketing 'bang for their bucks' during the Christmas period.
In 2017, KFC sold “finger lickin’ good” ornaments and clothes. This year, restaurant chains like Taco Bell, Chipotle and Burger King are joining in, offering onesies, wrapping paper, and other odd gifts for the fast-food or coffee fans who adore some of their favorite brands. Many of these limited-time offerings have already sold out and creating a social media buzz on instagram.
Here’s a look at some of 2018 Christmas offerings in the US:
Starbucks - Nothing new here regarding Christmas merchandise for Starbucks, however this year customers can buy designer Ban.do-branded mugs, reusable cups, and tumblers, pencils, and pencil pouches emblazoned with cheery floral ban.do designs.
Chipotle - Their customers can wrap their presents in burritos (or at least make it look that way) with new Chipotle wrapping paper plastered with images of the brand’s famous guacamole, salsa, and burrito-wrapping foil amongst other gift items.
Taco Bell - Christmas Jumpers, Onsies, Socks, Mugs
Chili’s - They introduced a one-day-only sale of its branded Christmas merchandise on Cyber Monday. Items such as Chili’s-themed swimsuits, t-shirts, black bomber jackets and cuff links sold out within hours.
Click on the link below to bring you to the slideshow to see the images thanks to nrn.com:
Happy Christmas from all the team at Franchising.ie