Your message almed at the right target?



Information about company

Slapfish is a renowned award-winning fast-casual seafood restaurant chain founded in 2011 by celebrity chef Andrew Gruel. Their ridiculously fresh and “crave-worthy” sustainable seafood is nationally recognized on the Cooking Channel, the TODAY Show, PBS and featured in The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, and Restaurant Business, just to name a few.

Slapfish is a trend-setting alternative to the over-saturated burger market, presenting the desirable opportunity to secure units in prime locations. Their popularity has gained the attention of established Five Guys and Popeyes franchisees who have chosen Slapfish as their next emerging restaurant brand.Slapfish is a unique franchise that has redefined seafood with a versatile healthy menu, a wide range of flavors, and a generous smack of gourmet. Their mission: enhance each dining experience with fun and sexy seafood options.

Founded by celebrity chef Andrew Gruel, Slapfish is a classic and sustainable American Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of the gourmet.

Slapfish has made healthy, chef-driven seafood approachable & affordable for the masses, with signature items that include the 'lobsticle', baja mahi sandwich and house-made, original dipping sauces.

Slapfish takes the fine dining mantra and puts it into a fast casual model. It was designed so that anyone can step in and run a seafood business. Featured on The Cooking Channel and voted OC Weekly's Best Seafood Restaurant, Slapfish offers socially responsible, chef-driven seafood recipes at affordable fast casual prices. Our franchisees receive benefits including:

- Exceptional purchasing power through our direct fisherman relationships
- Sustainable seafood resources/data
- Our gourmet menus and recipes
- Systems, manuals and operating procedures
- Real Estate Support and Site Selection
- And much more.


Company information
Main branch Food
Activity Slapfish is leading a seafood franchise revolution, with chef-crafted sustainable seafood in a fast casual format.
Type of franchise Full Franchise
Franchise since 2011
Franchise information
Contract duration 5 years
Training Provided by Franchisor
Average FTE 8
How is the purchase arranged?


Total investment

$500,000 - $850,000

Average revenue per franchisee

Will be discusses in a personal meeting.

Entrance fee


Required equity


Franchise fee

ROYALTIES: 5% of Gross Sales LOCAL STORE MARKETING: 1% of Gross Sales

Number of own locations 1
Number of foreign locations


Number of franchise locations 23
Required number sqm options: kiosk to 2,000 sq. ft.

Filter by location type


Franchise buzz

800 franchises


Fitting selection


Direct contact