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Orangetheory Fitness

Orangetheory Fitness

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Information about company

Orangetheory Fitness launched its first studio in Fort Lauderdale, Fl. in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,000 studios in 49 states and 18 countries. The 60-minute, five zone heart-rate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.

Our science-backed workout is based on excess post-exercise oxygen consumption (EPOC) and uses technology to measure performance. Twelve minutes or more in the Orange Zone charges your metabolism to burn more calories for up to 36 hours.

Our group session workouts are designed for all fitness levels (walkers, joggers, runners) and led by highly trained and certified coaches who motivate you to push a little harder.

Our proprietary heart rate monitoring and connected technology tracking lets you and your coach know how hard you need to be working to get the best results.


• Companies / groups / investors with solid entrepreneur experience
• Experience in directly operating and developing multi-unit networks in retail industry, whether
services or products
• Long term vision. Desire to develop a whole region / market to its fullest potential and commit to a
multi-year area development schedule
• Master Franchise/Area Development rights can be discussed as an add on, but looking for parties
willing and able to directly invest in and operate many of the studios themselves (50% of potential
• Willing to dedicate a full-time team to the Orangetheory Fitness project
• Experience in recruiting, running and motivating salesforce teams
• Deep understanding of market, culture, customer habits, etc. of the region
• Connections / access / understanding of real estate retail market
• Ability to communicate with the Franchisor in English language

• Experience in Health & Wellness / fitness industry appreciated
• Existing structure / teams to leverage appreciated
• Experience with US franchises is a plus


Company information
Main branch Services
Activity Orangetheory Fitness is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out – giving people a longer, more vibrant life.
Type of franchise Full Franchise
Franchise since 2010
Franchise information
Contract duration Up to 10 years
Training Intensive on the ground and US training is included in franchise program
Catchment area 5 Kilometers
Location description Please fill in these fields
Average FTE 8 to 10
How is the purchase arranged?

Candidate would work with the Orangetheory Fitness Franchise Development Team

Total investment

500K to 700K Euros per location

Average revenue per franchisee

Varies by location

Entrance fee

Varies by size of area awarded

Required equity


Franchise fee

Varies by size of region

Number of own locations At least 5 own studio locations
Number of foreign locations


Number of franchise locations Varies by size of Area
Required number sqm 250 to 350 square meters

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